Martin Automatic’s high hopes for the Indian market

Hope Hu, regional manager - Asia Pacific, Martin Automation at Labelexpo India 2018. Photo PSA
Hope Hu, regional manager - Asia Pacific, Martin Automation at Labelexpo Republic of india 2018. Photo PSA

Martin Automatic, only similar many others, was of the perspective that the Labelexpo India show was better organized this year. The footfall at the show, co-ordinate to a company spokesperson at Martin Automatic, comprised purely of the audience it targeted and apart from existing customers, they even managed to tap new ones. Although in that location was no machine on display, many customers came to check on the solutions offered by Martin Automatic.

Commercial printers have lately evolved to label printing and this migration to packaging in calorie-free of flattening need in mainstream printing has benefited the packaging machine manufacturers. Characterization printers are looking to invest in label printing presses and ancillary equipment for automation and productivity. Martin Automatic is experiencing the demand for its automatic non-terminate roll changing organization. "The Indian market is quite big. The potential is huge. I think in the final two years, including this year, nosotros have received many enquiries and have also bagged several orders. Overall, nosotros sold pretty well in India," said Hope Hu, regional manager for Asia-Pacific, Martin Automatic.

The company'due south solutions are not limited to labels; information technology as well sells machines for aseptic packaging, laminate tube printing and woven industries. Recently, the weakening of the Indian Rupee confronting the US $ has impacted demand with many of the machine and equipment buyers become a bit cautious regarding solutions offered past overseas manufacturers. "The United states Dollar was too strong confronting the Indian Rupee. In the wake of this recent turbulence in the value of the Indian currency, our sales in India have taken a striking. Customers are now hesitant to invest in our machines. Nevertheless, at Labelexpo Bharat 2018, we accept received a lot of enquiries, more expected to exist honest. I think our efforts to improve our footprint in the Indian market will pay off in the future with the improving value of Indian currency," Hope shared.

Over the last six months, the company has sold two non-stop reel splicers to Indian label printers also received an order for an aseptic packaging project from a Guarat-based company. "Republic of indonesia and Thailand are as well booming markets for our company. These two countries have been a tad better in comparison to the Indian market. At that place is another behavior that may be hands noticed in Thailand; the customers in those countries invest bravely. In Bharat, people are more calculative and have a different arroyo; it is a piddling difficult to sell here. Nevertheless, things are catching upwardly. The state has a huge population and the young minds are ever interested in investing in new technology and hence, hopefully the future looks bright for us," Promise ended. Harish Penumarthi

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Source: https://packagingsouthasia.com/events/martin-automatics-high-hopes-for-the-indian-market/

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